National Access announced the launch of their expanded version of their first of its kind “Trade Show on Demand” video presentation program. “With the economy and trade show revenue down, coupled with the decline in traditional promotional and marketing venues such as print media, the need for a more dynamic, interactive multi-media platform and program has become essential”, said Randall Winters, President of National Access Group. “Our TSOD program, along with our TS1-TV broadcasts will prove to be a real game changer in the evolution of our industry. The purpose here is to dramatically expand the length, reach, participation, value and revenue for any participating trade show. Our programs accomplish these objectives and more. This truly is the future expansion of trade shows.”
Trade Show on Demand:
The National Access “Trade Show on Demand”, (TSOD), program provides each trade show the ability to capture their entire event through various broadcast quality video programs. All seminars, training classes, key notes, special events, the exhibit floor, testimonials, as well as all participating exhibiting companies are shot, edited and placed on the trade shows web site for attendee viewing. Exhibitor videos are scripted and shot at the companies home location, virtually anywhere in the world, or right here in our studios. This allows a company to begin their marketing efforts weeks or even months prior to the opening of the event, as well as long after the show has closed. All live event activities are captured at the event and placed on the trade show web site for post-show viewing.
Exhibitor Site Page:
We create a unique web page for each exhibiting company which is viewed from the participating event's web site. These pages act as a personal marketing site for exhibiting companies. These pages contain the exhibitor's videos, contact information, company description and web site, special offers and several catalogue or specifications pages. Each site is connected to an exhibit floor map, attendee day planner, an attendee messaging system and is tracked to allow exhibitors to know who has viewed their site. Each site page has the ability to be e-mailed to a single individual or as a mass marketing e-mail blast.
TS1-TV:
TS1-TV is a unique, first of its kind broadcast channel totally dedicated to the tradeshow industry. Several hours of specific industry focused programming is produced for each TSOD partnering tradeshow, highlighting their event, industry experts, industry specific news and several leading exhibiting companies. These programs are aired in the attendee’s hotel rooms during the event, the tradeshows web site, the TS1-TV web site and on several large screens throughout the convention center.
About Us;
The National Access Group team has been designing, producing and managing effective video marketing programs for the tradeshow industry for over seven years. National Access operates out of the prestigious Studios of Las Colinas, in Irving, Texas, one of the largest and most technologically advanced production studios in the country.
National Access Group has produced unique and profitable video programs for tradeshows such as CTIA Wireless, Waste Expo, ISSA Interclean, Interphex, ALOA and others. The company has produced effective video marketing campaigns and broadcast programs for exhibiting companies ranging from Fortune 500 corporations to new start-ups. A few of the companies include, Procter & Gamble, Sprint, Nortel, Heil, Johnson Controls, Motorola, HP, Fujitsu, Samsung, SC Johnson, T-Mobile and many others.
For more on National Access Group visit our web site at www.nationalaccessgroup.com
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