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The Program:
Trade Show on Demand was not designed as an offshoot or a
technological simulation of a trade event, it is the
event. This will occur through the use of professional
high quality video production, high speed video broadcast
over the Internet, closed circuit television broadcasts,
sophisticated data management systems, all coupled around
focused yet entertaining programming.
Trade Show on Demand will enhance the trade show experience
for someone attending the event in person while
simultaneously allowing a remote attendee to participate in
every aspect of the event, anywhere in the world. The
program should be assessed from three primary vantage points
- the trade show, the exhibitor and the attendee.
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The Trade Show:
At no cost to trade show management, the National Access
Group's, Trade Show on Demand program will provide "Separation,
Expansion & Revenue" to any trade event it partners
with. National Access will take its professional production
crews and create high impact videos of literally every
aspect of the event.
Every exhibitor, seminar, key note speech, special ceremony
and sponsored event will be shot and edited into the most
effective presentation possible. Many are produced months
prior to the opening of the event. These videos will be
placed into the TSOD web site online for viewing by any
attendee that has purchased an event ticket, anywhere in the
world.
These videos will air weeks prior to the event for research
and planning purposes, as well as weeks after the event for
missed seminars, events and exhibitor follow-up. The program
will provide separation from competing events while
dramatically expanding the shows attendee and exhibitor base
from regional or national to literally global.
Through the programs revenue sharing agreement, trade
shows will be able to substantially increase their net
income without the need to expand their resources, personnel
or capital investment.
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The Exhibitor:
Through the participation in the Trade Show on Demand
program, exhibiting companies will be able to promote
themselves in a manner never before available to them.
Several months prior to the event, National Access will
produce a 3 to 4 minute high impact video revolving around
the company and whatever product or service they are wishing
to promote at the show.
This piece will be placed into the exhibitor section of the
web site for viewing by attendees. Attendees will be able to
locate the company by name, alphabetically or by product or
service category. Each company will have a 30 second
synopsis overview video, their 4 minute corporate video, a
text description with contact information and up to 5
catalogue pages on specific products or services.
Their site will be able to be viewed 14-30 days prior to the
event, for planning purposes, all during the event and up to
30 days after the conclusion of the event. An online
marketing kit will be instantly e-mailed to any attendee
visiting the company's location, with notification and
information on the attendee sent to the company.
The video may also be utilized and played at the company's
booth on a large plasma screen, assisting in marketing
during the event itself. The company is also allowed to keep
the video and utilize it as a marketing piece or as an
introduction piece on their web site.
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The Attendee:
Different than any other program in the market, Trade Show
on Demand will dramatically enhance the value and the
experience of an attendee participating in the event in
person, while simultaneously allowing participation in every
aspect of the event remotely, from literally anywhere in the
world.
An attendee that wants to visit an exhibiting company has
several options.
- They can find any company listed by name,
alphabetically or by product category.
- They can view a 30 second synopsis of
exhibitor to determine interest or company focus.
- They can view a 4 minute corporate video
shoot at the company's location.
- They will have access to several catalogue
pages with specifics on products and services.
- They are provided a day planner to list
favorites, make schedules, and list contact information.
During any one hour period, as many as 20 or more
seminars, symposiums, round table discussions, key note
speakers or other special activities of interest may be
occurring. Until now an attendee would simply have to pick
one and miss out on the rest.
Attendees now can literally be part of it all.
- For planning, a 30 second synopsis of the event will be
posted 14 days prior to the opening, highlighting the company hosting the
event, the speaker(s) with bios and the subject matter.
- Their online day planner will allow them to post the events of
interest for future viewing.
- Every event of the conference is video taped in advance or live
at the conference itself and placed on the web site within hours of occurring.
All attendees have unlimited access to every conference event for up to 30
days of the close of the static conference.
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